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About Turquoise Jewelry

Tuesday, September 29th, 2009

Turquoise is a particularly problematic stone when it comes to verifying its authenticity. It consists of a phosphate of aluminium, colored by copper and traces of iron. Some gemologists believe that the beautiful blue color is produced by a complex ion formed from copper and ammonium. The finest colored material is mined and worked in Iran, its colors range from the highly desirable sky blue to a bluish green. Besides, The color of turquoise is sometimes affected by the acid perspiration of certain wearers. When this happens, the stone will become green or greenish, as it also does if it becomes too warm. The color is also affected by the alcohol content in perfume, hair sprays and cosmetics. Ranging from blue-green, to yellow-green with grey, black or brown veining .

The stones were first exported to Germany, where they became known as Turkisher Steins, which translates as “Turkish stones”. When the stones reached France, the German name became translated into Pierre turquoise - stone of Turkey. That’s why turquoise jewelry got its name from the Turkish merchants who first carried this beautiful and very desirable blue stone to Europe for trade.

Trudging the commercial trade routes from the East, they drove great camel caravans burdened with sacks of exotic, aromatic spices, bolts of cloth encrusted with gemstones and interwoven with gold and silver threads, and all kinds of pearl jewelry and other treasures.

Turquoise is porous, so contact with liquids, oils or even perspiration should be avoided. Jewelry should be removed before washing. Turquoise is commonly impregnated with plastic, colorless oil or wax to improve color and increase durability. Untreated turquoise will eventually turn green. As genuine Chinese green turquoise jewelry is expensive, reconstituted turquoise is made today. Crafted from real turquoise chips fused with other stones to cut the cost. Turquoise is the birthstone for the month of December.

As to Chinese Turquoise, much Chinese turquoise was used for artistic carving and turquoise jewelry, which has always been popular in the Orient. In China, Turquoise dates to the thirteenth century A.D. Although most brought from trade with the Persians, Turks, Tibetans, and the Mongols. Tibet had it’s own source of turquoise usually a green cast, very hard stone with significant amount of spider webbing. The Tibetans highly revered turquoise and was used in many areas as currency.

Turquoise is believed to protect the wearer from danger. In various countries, it is believed to fade when illness or danger is near. Another belief is that a fading stone indicates a lover’s faithlessness or a friend’s disaffection.

Commercial model determines profits

Monday, August 10th, 2009

Interactive marketing platform is a stage full of challenge; it is totally different from our familiar marketing environment, but it is a flat to give opportunity to those marketers who own creative spirits. As long as being aware of what internet user you are facing, and then figure out what kind of consumer this group people belong to. In this way, you may win their support, the more blindly you cater for them, and the faster you may be threw away by these new internet consumers. The investigation shows that: passion, curiousness, good quality and fashion, they are what the young group chase, in except of the communication between single user and internet, what is in special is that the relation among consumers is not isolated, it presents a more convenient and effective contact comparing with traditional physical world. Besides the exposed personality, the new consumers on internet are more emphasizing their mutual recognition and organization, their goal is to become an idol in certain group. With the presence of more and more brands, the buyer gradually turns into the leader in market; the action to mobilize the go-aheadism of consumers is the key for enterprises to lead the market. Standing out from the mass brands, waking up the consumer’s purchasing consciousness, and then establishing long term recognition for a brand, the real start of these steps is to stimulate the passion of consumers to brand, while internet just provide the chance and right for every consumer to express and be respected. You can see more from the following:
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